- Mar 27 2020
- 8:00 am - 10:00 am
WEBINAR – Propel your business with sales and marketing
Topic: Marketing and Sales
Presented by: Ventura Digital.
For every business, digital channels provide an invaluable tool for creating new and long-term customers. This seminar will focus on the utilisation of digital marketing tactics to drive customer acquisition including both B2B and B2C audiences.
Many businesses spend a lot of time and money on perfecting their online user experience. A common question regarding this topic is “what is marketing funnel strategy?” as well as a followup question asking what its benefit is. Implementing a funnel strategy in marketing and analysing the performance of that funnel can help a business to gain deeper insights about their customers and their customers’ journeys through their website and make sure that your online presence is functioning as planned and helping to convert new customers.
Big data solution providers can collect the data needed for in-depth conversion-funnel digital marketing analysis. The insights gained from this analysis are then used to inform decisions on your digital strategy, website development, and marketing with the goal of acquiring and retaining customers.
The event organiser will contact you with the Zoom link shortly after booking.
Introduction to the digital marketing landscape
Introduction to funnel marketing
Test & learn (multivariate) methodology for customer acquisition and conversion
Key functions of a performance marketing strategy:
Example KPIs (B2B and B2C coverage)
Channel selection & key considerations
Automation and conversion rate optimisation
Overview of technology stack options for analytics, acquisition and advocacy
Followed by pre-booked 1:2:1 Zoom sessions to discuss next steps – these will take place after 10am. Don’t forget to book your place for one of these.