Organizer

University Enterprise Zone

Location

Innovation Centre, Knowledge Gateway
Boundary Road

July 2022

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Date

Mar 27 2020
Expired!

Time

8:00 am - 10:00 am

WEBINAR – Propel your business with sales and marketing

This webinar will propel your business with sales and marketing skills as part of the Space to Grow programme, hosted by the University of Essex UEZ.
Created and led by the University of Essex Enterprise Zone, the Space to Grow Programme is designed to help businesses scale up and tap into profitable markets. Breaking down the barriers that are restricting your business growth and providing you with the tools to overcome obstacles.

 

Topic: Marketing and Sales

Presented by: Ventura Digital.

For every business, digital channels provide an invaluable tool for creating new and long-term customers. This seminar will focus on the utilisation of digital marketing tactics to drive customer acquisition including both B2B and B2C audiences.

Many businesses spend a lot of time and money on perfecting their online user experience. A common question regarding this topic is “what is marketing funnel strategy?” as well as a followup question asking what its benefit is. Implementing a funnel strategy in marketing and analysing the performance of that funnel can help a business to gain deeper insights about their customers and their customers’ journeys through their website and make sure that your online presence is functioning as planned and helping to convert new customers.

Big data solution providers can collect the data needed for in-depth conversion-funnel digital marketing analysis. The insights gained from this analysis are then used to inform decisions on your digital strategy, website development, and marketing with the goal of acquiring and retaining customers.

The event organiser will contact you with the Zoom link shortly after booking.

Agenda

Introduction to the digital marketing landscape

Introduction to funnel marketing

Test & learn (multivariate) methodology for customer acquisition and conversion

Key functions of a performance marketing strategy:

Objectives

Example KPIs (B2B and B2C coverage)

Channel selection & key considerations

Automation and conversion rate optimisation

Measurement systems

Overview of technology stack options for analytics, acquisition and advocacy

Q&A

Followed by pre-booked 1:2:1 Zoom sessions to discuss next steps – these will take place after 10am. Don’t forget to book your place for one of these.

Stuck in isolation? We have a whole series of business support sessions running over the coming weeks. Make sure you don’t miss out and register for them here.
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