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Defining your Ideal Customer Profile – Free Workshop: POSTPONED new date TBC

August 30, 2023 @ 3:00 pm - 4:30 pm

Free
Hand writing the word customer

AST & Partners are offering a free workshop to help business owners to define their Ideal Customer Profile, an essential step in building a strong marketing strategy.

If your business is new, or you’re developing a new service, defining your ICP is a key step in creating a concept and preparing for validation/product market fit.

If business is trading, are you sure you are targeting your ICP? Is there any opportunity to narrow down on who your ICP is so your business performs better?

The session will cover:

  • Why Ideal Customer Profile Matters
  • What is an Ideal Customer Profile (ICP)?
  • Benefits of ICP in Marketing Strategy
  • Difference Between ICP and Buyer Persona
  • Steps to Create Your ICP
  • Applying Your ICP

If you’d like to attend this workshop, please contact Kathryn White to request an invitation.

Details

Date:
August 30, 2023
Time:
3:00 pm - 4:30 pm
Cost:
Free

Organizer

Innovation Centre Knowledge Gateway
Phone
01206405500
Email
ickg@oxin.co.uk

Venue

Innovation Centre, Knowledge Gateway
Boundary Road
Colchester, CO4 3ZQ United Kingdom
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Phone
01206 405 500
View Venue Website

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Innovation Centre Knowledge Gateway Boundary Road Colchester CO4 3ZQ
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