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Defining your Ideal Customer Profile – Free Workshop: POSTPONED new date TBC

August 30, 2023 @ 3:00 pm - 4:30 pm

Hand writing the word customer

AST & Partners are offering a free workshop to help business owners to define their Ideal Customer Profile, an essential step in building a strong marketing strategy.

If your business is new, or you’re developing a new service, defining your ICP is a key step in creating a concept and preparing for validation/product market fit.

If business is trading, are you sure you are targeting your ICP? Is there any opportunity to narrow down on who your ICP is so your business performs better?

The session will cover:

  • Why Ideal Customer Profile Matters
  • What is an Ideal Customer Profile (ICP)?
  • Benefits of ICP in Marketing Strategy
  • Difference Between ICP and Buyer Persona
  • Steps to Create Your ICP
  • Applying Your ICP

If you’d like to attend this workshop, please contact Kathryn White to request an invitation.


August 30, 2023
3:00 pm - 4:30 pm


Innovation Centre Knowledge Gateway


Innovation Centre, Knowledge Gateway
Boundary Road
Colchester, CO4 3ZQ United Kingdom
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01206 405 500
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Innovation Centre Knowledge Gateway Boundary Road Colchester CO4 3ZQ
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