Mixed Media Marketing: Promoting your business with video and audio content

Join us at the Innovation Centre Knowledge Gateway for an expert workshop led by the University of Essex Media Centre.

Learn how to promote your business and grow your audience using video, podcasting, and other media.

In this workshop you will learn…

• Why it’s essential to identify a clear target market
• How to use the Marketing Funnel and how video and audio content fits into the flow
• Where to find your customers and how to tailor content to different social media channels
• When Podcasting is right for your business and how to build an effective podcast
• What the media creation process is like, and who you can work with to create content

This is an interactive workshop tailored to your business needs. You can expect to come away with an understanding of what is the right sort of content to promote your business, and a specific content idea that you can take forward.

Spaces are limited, so sign up today.